MCM House Insights
Showroom Intelligence Dashboard • Powered by Dôr
The pulse of MCM House
across 7 Australian showrooms.
Foot traffic, conversion, category mix, weather and staffing — synthesised into one operator-grade view so the team can move faster than the showroom floor.
30,169
in range
$4,364,911
in range
4.6%
visitor → buyer
973
shoppers/day
$140,804
per day
$3126.73
per transaction
$144.68
efficiency
1,566
network high
37.6%
vs 62.4% weekday
Sat
211 avg shoppers
Sunny
148 avg/day
7 / 7
in sample
🧭 Executive InsightsJul 21 – Aug 20, 2026
MCM House Armadale leads with $937,929 (5,769 visitors).
Tier-1 markets generate 41% of revenue from 29% of stores.
MCM House Armadale converts at 5.2% — replicate playbook network-wide.
MCM House Noosa trails at $367,818 — review staffing & assortment.
🛋️ Category & SKU PerformanceJul 21 – Aug 20, 2026
Category Headline
Sofas & Modulars leads at $1.4M · 31.3% of mix
Hero SKU: Hamptons 3-Seat Modular · Natural Linen
Total Units
2.3K
Categories
7
Revenue Mix · Where the dollars come from
Total
$4.4M
7 categories
- Sofas & Modulars$1.4M31.3%
- Dining$737K16.9%
- Bedroom$674K15.4%
- Occasional Tables$493K11.3%
- Outdoor$431K9.9%
- Rugs & Textiles$383K8.8%
- Lighting & Decor$284K6.5%
Hero SKUs by Category
- $1.4M
Sofas & Modulars
Hamptons 3-Seat Modular · Natural Linen
- $737K
Dining
Rustic Oak Extension Dining Table 2.4m
- $674K
Bedroom
Palm Beach Upholstered Bed · Queen
- $493K
Occasional Tables
Noosa Round Coffee Table · Reclaimed Elm
- $431K
Outdoor
Byron Teak Outdoor Lounge Setting
- $383K
Rugs & Textiles
Hand-Knotted Jute Rug 3x4
- $284K
Lighting & Decor
Coastal Rattan Pendant · Large
Sofas & Modulars
$1.4M
253 units · 3.4% conv
Top Markets
- 1.Armadale$319K
- 2.Paddington$285K
- 3.Balgowlah$204K
Dining
$737K
230 units · 4.7% conv
Top Markets
- 1.Armadale$169K
- 2.Paddington$147K
- 3.Balgowlah$112K
Bedroom
$674K
232 units · 5.9% conv
Top Markets
- 1.Armadale$141K
- 2.Paddington$138K
- 3.Balgowlah$105K
Occasional Tables
$493K
340 units · 4.0% conv
Top Markets
- 1.Paddington$104K
- 2.Armadale$103K
- 3.Balgowlah$72K
Outdoor
$431K
166 units · 5.3% conv
Top Markets
- 1.Noosa$66K
- 2.Byron Bay$66K
- 3.Balgowlah$66K
Rugs & Textiles
$383K
391 units · 3.4% conv
Top Markets
- 1.Armadale$84K
- 2.Paddington$78K
- 3.Balgowlah$59K
Lighting & Decor
$284K
675 units · 4.7% conv
Top Markets
- 1.Paddington$60K
- 2.Armadale$56K
- 3.Balgowlah$39K
💳 Tender Mix · Payment MethodsJul 21 – Aug 20, 2026
Tender Headline
Credit Card drives 38% of revenue
$1,658,666 across 475 transactions
Total Tender
$4.4M
Transactions
1,397
Payment Mix · Donut
Revenue
$4.4M
7 tenders
Legend
- Credit Card38.0%
- Debit / EFTPOS18.0%
- Interest-Free Finance17.0%
- Bank Transfer Deposit13.0%
- Apple / Google Pay8.0%
- Afterpay / Zip4.0%
- Gift Card / Store Credit2.0%
Payment Breakdown
| Tender | Volume | % of $ |
|---|---|---|
Credit Card | $1,658,666 | 38.0% |
Debit / EFTPOS | $785,684 | 18.0% |
Interest-Free Finance | $742,035 | 17.0% |
Bank Transfer Deposit | $567,438 | 13.0% |
Apple / Google Pay | $349,193 | 8.0% |
Afterpay / Zip | $174,596 | 4.0% |
Gift Card / Store Credit | $87,298 | 2.0% |
| Total | $4,364,910 | 100.0% |
🏆 Conversion LeaderboardJul 21 – Aug 20, 2026
GOLD · #1
Tier 1 market
MCM House Armadale
5.2%
conversion
Visitors
5,769
Revenue
$938K
ATV
$3126
SILVER · #2
Tier 1 market
MCM House Paddington
4.9%
conversion
Visitors
5,536
Revenue
$863K
ATV
$3172
BRONZE · #3
Tier 2 market
MCM House Balgowlah
4.8%
conversion
Visitors
4,375
Revenue
$657K
ATV
$3146
Challengers · Ranks 4 – 7
- 4MCM House ClaremontWA4.6%
- 5MCM House FortitudeQLD4.5%
- 6MCM House NoosaQLD4.1%
- 7MCM House Byron BayNSW3.7%
📈 Network Traffic TrendJul 21 – Aug 20, 2026
⚡ Peak Shopping PatternsJul 21 – Aug 20, 2026
Saturday
1,476 avg shoppers · +49% vs week avg
Day of Week · Avg Shoppers
1pm
157 shoppers · evening rush window
Hourly Traffic Curve
🌤️ Weather ImpactJul 21 – Aug 20, 2026
Weather Headline
Sunny days drive +24% more traffic than rainy days
148
avg shoppers/day
133
avg shoppers/day
119
avg shoppers/day
👥 Staffing PlaybookJul 21 – Aug 20, 2026
Stack Saturdays
+109%
Saturday runs +109% over Monday. Schedule top performers and add a floor lead.
Peak hour staffing: 1pm
7 associates
Plan 7 associates on the floor at peak; 2 is enough at 9am.
Cut shifts on rainy days
24% rain dip
Rainy traffic runs 24% below sunny. Trim 1–2 associates and lean on stockroom resets.
Convert the browsers
+1.5pt goal
Network conversion sits at 4.6%. Greeter + fitting-room runner during peak adds ~150 bps.
Hourly Staffing Plan
Recommended associates per hour · 1 associate per ~25 shoppers/hr
9am
2
assoc.
10am
3
assoc.
11am
5
assoc.
12pm
6
assoc.
1pm
7
assoc.
2pm
6
assoc.
3pm
6
assoc.
4pm
5
assoc.
5pm
3
assoc.
Manager note: Peak rush at 1pm needs 7 on the floor — schedule overlap from 12pm to 2pm so no associate is on register during the surge.
💰 Showroom PerformanceJul 21 – Aug 20, 2026
| Market | Tier | ||||||
|---|---|---|---|---|---|---|---|
MCM House Armadale, VIC Flagship• Hub | T1 | 1 | 5,769 | $937,929 | 5.2% | $3126.43 | $162.58 |
MCM House Paddington, NSW Flagship• Hub | T1 | 1 | 5,536 | $862,727 | 4.9% | $3171.79 | $155.84 |
MCM House Balgowlah, NSW | T2 | 1 | 4,375 | $657,483 | 4.8% | $3145.85 | $150.28 |
MCM House Fortitude, QLD | T2 | 1 | 4,230 | $588,342 | 4.5% | $3096.54 | $139.09 |
MCM House Claremont, WA | T2 | 1 | 3,947 | $561,321 | 4.6% | $3118.45 | $142.21 |
MCM House Byron Bay, NSW Flagship | T3 | 1 | 3,353 | $389,291 | 3.7% | $3114.33 | $116.10 |
MCM House Noosa, QLD | T3 | 1 | 2,959 | $367,818 | 4.1% | $3065.15 | $124.30 |
🚀 Network Growth OpportunityJul 21 – Aug 20, 2026
Network-Wide Opportunity
Showroom Footprint
7 / 12+
58.3% of the 12-showroom plan
Revenue at Full Footprint
$7.5M
if the network reaches 12 showrooms at this run-rate
Conversion Lift Potential
+$0.41M
if all markets matched Tier-1 conv (5.1%)